IN THE NEWS

The AFL Fans Association is calling on footy fans nationwide to complete the 2025 National Fan Survey. Your voice can drive real change. This is an opportunity to send a message to the AFL that we want to stop the gambling ads.

Two years after the landmark 'You win some, you lose more' inquiry, Australians are still waiting for action on all 31 recommendations. The AMA says government inaction lets gambling companies “flood sports broadcasts with predatory advertising,” while losses now exceed $31.5 billion a year — more than aged care funding.

Dr Danielle McMullen warns: “Every day of delay means more Australians fall victim to an industry that profits from harm and despair.”

The Alliance stands with medical experts demanding a total ad ban, child protections and an independent regulator.

It’s now over two years since the “You Win Some, You Lose More” report called for urgent gambling reform. But the government still hasn’t acted on its most critical recommendation: a total ban on gambling advertising.

Alliance Voices Advocate Mark Kempster, who bravely gave evidence to the inquiry, says: “If the government think they’re doing enough, I can tell them right now they’re costing lives.” He describes feeling abandoned after years of advocacy.

Alliance CEO Martin Thomas says the inquiry was “a perfect blueprint”—but warns: “The government has a choice between vested interests and the majority of Australians.”

Enough delay. Gambling harm is rising.

In Melbourne’s eastern suburbs, pokies are stealing nearly $8 million every week — from communities least able to afford it. “They’re all in the poorest postcodes. It’s a profound social injustice,” said The Alliance’s Chief Advocate Tim Costello. The damage is far beyond dollars: families torn apart, lives lost. “I’ve done a number of funerals of people who out of shame and guilt took their lives.” Despite two decades of calls for safer gambling through carded play, the State Government continues to delay. “The State… has profoundly failed its duty of care.”

This week’s National General Assembly of Local Government in Canberra is themed 'National Priorities Need Local Solutions'. The Alliance is on the ground, showing attendees just how much gambling harm is costing their communities.

Imagine if every council joined our Councils for Gambling Reform—we’d build a national force for real change. Let’s take local leadership to the federal level.

Join us. Back reform. Donate today.

New findings have shed light on just how far-reaching the effects of gambling really are—not just for those placing the bets, but for the people around them and the community as a whole. A landmark ACT survey reveals 1 in 6 adults are affected by gambling harm. Young men face the highest risk, especially through pokies and online gambling. “Young men are more likely to engage in high-risk forms of gambling—and they’re the most likely to experience harm from their own gambling,” said Associate Professor Alex Russell.

“The latest research is showing that 85% want some form of restrictions on gambling advertising… even those who vent tell us they're so sick of the amount of ads.” – Martin Thomas, CEO of The Alliance

Despite this, the federal government remains silent. We're calling for a total ban on gambling ads—just like we did with tobacco. Too many are losing homes, lives, and futures. It's time to end this harm.

🎧 Listen to Alliance CEO Martin Thomas discuss this issue at length with Rob Cameron on Front Page.

But for families, the real fight is against the flood of gambling ads hijacking the game.

Let’s make this the last Origin season kids grow up thinking betting is just part of sport.

Donate to our EOFY appeal today.

The Alliance is calling out major flaws in Labor’s self-exclusion scheme, BetStop. "There’s gaps and holes in BetStop. Companies that are serious about evading the scheme can still do so," said Chief Advocate Tim Costello.

Loopholes let people keep gambling using alternate ID, while some companies ignore rules entirely. We’re demanding stronger enforcement, expansion to cover all gambling forms, and a public awareness campaign funded by gambling operators.

Former NT Chief Minister Shane Stone joins John Howard in calling pokies a "grave social evil" plaguing Indigenous communities. With one machine for every 50 people in Alice Springs, the NT suffers more gambling harm per capita than any other state. Stone regrets not acting sooner: “If I’d had the courage of my convictions, I would have wound back the [poker machine] numbers.” The Alliance stands with those demanding bold action to cap pokies and stop governments from profiting off social misery. It's time to break the cycle.

Great letter to the editor by Janice Creenaune backing Victoria Devine’s call for urgent action on gambling ads. “Those most at risk are targeted,” she writes—a stark truth in a cost-of-living crisis. Gambling companies exploit vulnerability, and it’s time the PM delivers on promises to rein in this predatory industry.

Let’s protect families from gambling harm.

Former PM John Howard has slammed poker machines as a “grave social evil,” urging national action and accusing Anthony Albanese of inaction: “It looks like Albanese has gone to water... I couldn’t be more critical.” Alliance Chief Advocate Tim Costello agrees: “The states regulating is like Dracula in charge of the blood bank.” It’s time for national reform, not silence. The Alliance stands with all voices calling for urgent change.

Australia’s gambling crisis is drawing international attention. In an article by Denmark correspondent Meike Wijers, Anzac Day traditions like two-up are shown to highlight how deeply gambling is woven into Australian culture – but behind the "innocent game" lies a national crisis. Australians lose over $31 billion every year to gambling – that’s more than the government spends on aged care.

Gambling harm is linked to financial devastation, domestic violence, and even suicide. Despite strong public support for reform, successive governments have failed to stand up to the gambling industry’s influence. "Many Australian families spend more money on gambling than on their energy bills," says Alliance CEO Martin Thomas.

To read this article in English: Right Click > Translate to English.

The Alliance’s latest press release, awarded Press Release of the Month by Medianet editors, exposes a shocking truth: 600,000 underage Australians are gambling. That’s enough to fill the MCG six times over. Released during the 2025 federal election campaign, it calls on all political candidates to back the 31 urgent recommendations from the Murphy Inquiry—especially a full ban on gambling ads. “This isn’t political—it’s about protecting kids,” said Alliance CEO Martin Thomas. The message is clear: protect children, not gambling profits.

🚫 End gambling ads.
🧒 Protect kids.
🗳 Demand action.

This election day, ask yourself: is your local candidate protecting our kids and supporting real gambling reform?

The Alliance has reached over 20,000 voters across key marginals—Brisbane, Gilmore, and Deakin—pressuring major parties to commit to real gambling ad reform before the May 3 election.

Young Australians are growing up surrounded by gambling ads. They name the brands, recite odds, and see classmates gambling in class. One father said: “It’s advertised to children every day of the week when they watch their favourite sport stars, so they think it’s normal.”

Senator David Pocock nailed it: “What I’m hearing from people here in the ACT that I represent is that this [gambling harm] is not the direction they want to go in.”

Ask if your local candidate supports gambling reform this election.

600,000 teens aged 12–17 are gambling, losing over $18M a year. That’s enough to fill the MCG six times.

Tim Costello warns that in the absence of government action, “schools have to, with their duty of care, say ‘this is a massive issue that affects mental health. It sets up potentially a lifelong addiction. We have to step in’.”

Martin Thomas adds, “It is both alarming and tragic to understand that the number of teenagers gambling under the legal age would fill the MCG six times over.”

Help us protect young minds from lifelong harm.

Despite more than a year of work and pressure, Prime Minister Anthony Albanese shelved a proposed clampdown on gambling ads – overriding his own minister, Michelle Rowland, to avoid upsetting media and sports bosses.

“He threw her [Rowland] under a bus,” said The Alliance's Tim Costello. “V’landys is the prime minister when it comes to gambling. He won on this one.”

Rowland’s plan included a cap on TV ads, bans around live sport, and restrictions online – real steps to reduce gambling harm. Instead, Albanese sided with power players like the NRL and AFL, again putting profits before people.

Australia loses over $25 billion a year to gambling—and our online gambling industry is still being regulated by just six people in the Northern Territory. Several of them have direct ties to the industry they oversee.

The Chair of the NT Racing and Wagering Commission admitted he has “attended the Darwin Cup as a guest” of corporate bookmakers. The NT Racing Minister also accepted gifts from Sportsbet, Tabcorp, and the Darwin Turf Club.

Tim Costello from The Alliance says: “Bookies will always go to the place where the regulation is weakest… [It] explains why Australia has the greatest per capita gambling losses in the world.”

Mark Kempster, now an advocate with The Alliance after losing $100,000 to gambling harm, says the NT commission is overwhelmed: “They don’t have the right resources to actually undertake regulation of a whole national industry.”

A federal report recommended a national regulator “with the sole purpose of reducing harm”—yet the Albanese government hasn’t acted.

New research by the University of Sydney shows live streaming gambling is drawing massive audiences—some in the tens of thousands. These streams, found on Twitch, Kick, YouTube and TikTok, build communities around gambling, promote risky behaviours, and even include fake-money games in chats.

Most viewers say watching these streams makes them more likely to gamble—not less.

Live streaming is not just entertainment. It's fuelling gambling harm.

Bright, playful vending machines are quietly grooming young people for gambling. For $20, users of 'Lucky Box' can win anything from a fake crystal to a PS5 – or nothing at all. With no regulation and prizes determined by chance, these machines fall into a dangerous legal grey area.

https://www.nslhd.health.nsw.gov.au/HealthPromotion/Documents/NotKidsBusiness_Report_2025.pdf

This comes as new research from the Australia Institute finds: “Australians start gambling in large numbers well before they are old enough to legally gamble.” Up to 600,000 teens under 18 are gambling, spending over $18 million each year.

Canberra Raiders captain Joseph Tapine has revealed he experienced serious gambling harm from poker machines early in his career. He spoke candidly about how a culture of gambling and alcohol in footy made it difficult to escape the cycle. Tapine’s story highlights how young athletes are especially vulnerable to the harms of poker machines and why stronger protections are urgently needed.

"Gambling losses are a bigger drain on the household budget than power bills – yet still missing from the budget," says The Alliance CEO Martin Thomas.

New data shows Australian households spent more on gambling than on electricity, gas or housing. $31.5 billion is lost each year – $1,527 per adult – with devastating impacts on families.

https://www.canberratimes.com.au/story/8925785/why-gambling-reform-isnt-in-australias-budget-plans/?cs=14246

"With such a surge of public support it is perplexing to witness the gross inaction on the major parties on gambling reform."

Three in four Australians back a total ban on gambling ads. So why aren’t our leaders acting?

Nearly two years since the Murphy Inquiry, not one of its 31 gambling reform recommendations has been implemented — despite urgent calls for change.

This week, as Victoria debates mandatory precommitment cards, federal leaders remain silent. Tim Costello, Chief Advocate for The Alliance, says: "Both Prime Minister Albanese and Peter Dutton have been captured by the gambling industry."

Communities are suffering. Families are hurting. And still, gambling profits come before people.

New research from Melbourne Uni reveals a 57% increase in Australian men gambling on sport over the past seven years—jumping to over 60% for younger men.

https://findanexpert.unimelb.edu.au/news/100919-the-rate-of-sports-betting-has-surged-more-than-57-%E2%80%93-and-younger-people-are-betting-more

Alliance CEO Martin Thomas warns: "The spiralling rates at which young people are gambling is a horrendous concern."

With Australians losing $32 billion a year to gambling, the government must act on the 31 recommendations from last year’s parliamentary inquiry. The fastest-growing form of gambling is online sports gambling—and young men are paying the price.

Australians lost a staggering $31.5 billion to gambling last year—more than we spend on electricity and gas combined. The fastest-growing form of gambling? Online - driven by relentless ads and easy access, exposing a new generation to devastating losses.

Martin Thomas, CEO of The Alliance, warns: "The rapid, spiralling pace of online gambling, led by young people and exposing a whole new generation, is turbo-charging our losses."

With an election approaching, we must demand urgent reform—starting with a ban on gambling ads. Let's stop the harm.

Community and public health groups have expressed concern over reported plans by a lobby group for gambling and alcohol companies to influence the federal election outcome as a way to further stifle public health reform.

As reported in the Australian Financial Review, the Australian Hotels Association (AHA) plans to funnel tens of thousands of dollars into major political party candidates in electorates facing strong challenges from independents. The report claims the purpose behind this is to “minimise uncertainty of a hostile crossbench”.

Today the Foundation for Alcohol Research and Education (FARE) joins with the Alliance for Gambling Reform (AGR) to renew their call for an end to all political donations from alcohol and gambling companies.

AFR: https://www.afr.com/politics/federal/pubs-and-clubs-fund-major-parties-to-limit-hostile-crossbench-20250312-p5lj1l

The NRL’s push into Las Vegas has sparked backlash, with 60% of fans asking, “Why are we doing this again?”

Tim Costello said: “The exporting of the opening round to the city that is the symbolic global capital of gambling is simply the natural outcome of a sport that has sold its soul to gambling.”

Two years after a powerful inquiry led by the late Peta Murphy MP, not one of its 31 recommendations to reduce gambling harm has been implemented.

Alliance Chief Advocate Tim Costello says, "We have literally given our kids over to sports betting companies as fodder for their profits."

The government’s delay means more lives destroyed, more children groomed, and more profit for the gambling industry. It’s time for urgent reform.

👉 Join The Alliance in demanding action. Donate today.

The Alliance is hiring a Partner Engagement Manager to build powerful coalitions and drive policy reform. This part-time, remote role is ideal for someone with strong relationship-building and communication skills, passionate about social justice and reducing gambling harm. Applications close 18 July 2025.

💪 Be part of the movement to end gambling harm. 👉 Apply now!

It’s been two years since the Murphy Report — and the government has done nothing. Mark Kempster joined ABC’s Hack to expose the constant targeting by gambling companies:

"When they know you're a big gambler and they've got you on the hook, they'll send you so many different promotions. It's the same as if you were trying to get off cigarettes, and having someone walk in and offer you a cigarette every day, or every hour. You're not going to be able to get to a point where you can fix yourself because you just have it in your face so much."

We want Peta Murphy’s inquiry report fully implemented, including all 31 recommendations. That means banning gambling ads, banning inducements, and creating a National Regulator. ▶️⌚6m8s

Tabcorp's push to lure more gamblers into pubs with "happy hours" and inducements is a direct result of government delay in acting on the Murphy Review.

Martin Thomas of The Alliance warns: "Australia’s infamous title as the biggest gambling losers in the world will only get worse without action, as reflected in these latest moves by Tabcorp."

It’s time the government stopped stalling and implemented all 31 recommendations to reduce gambling harm.

Ban Gambling Ads: Two Years Since Murphy Report

Join The Alliance and others for a powerful panel marking two years since the Murphy Report. Over $50 billion lost to gambling—and still no reform. It's time to end gambling ads.

📅 Wed 26 June, 6–7:30pm
📍Balwyn Park Centre, VIC
🎥 Livestream: https://www.youtube.com/live/sMscAUR2pEI

Hear more from Rev Tim Costello, Kate Chaney MP, Samantha Thomas, Ron Issko, and hosts Monique Ryan and Zoe Daniel. Let’s demand change.

A damning report has exposed NSW's failure to protect communities from gambling harm. The state’s 87,749 poker machines raked in $8.4 billion last year—yet just two high-risk venues had their licences reviewed since 2019.

Martin Thomas, CEO of The Alliance, said: "NSW already has more poker machines than any other jurisdiction, more than almost any other part of the world, so it is appalling that the numbers of machines is still increasing despite the rhetoric about reducing the number of machines."

While venues profit, western Sydney communities are losing entire salaries to poker machines.

The NSW government must act swiftly to protect the community after a damning report found it is failing to reduce harm from poker machines across the state’s pubs and clubs which cost $8.4billion in losses in just one year.

The NSW Auditor-General’s Regulation of Gaming Machines report also revealed the number of gaming machines across the state has increased in the past two years despite an explicit legislative push to reduce the number of machines.

More than 900,000 teens gambled last year, thanks in part to over a million gambling ads on free-to-air TV. Online gambling now dominates, yet none of the 31 reforms from the landmark Murphy review—including a total ad ban—have been adopted. Even worse? MPs took $245,000 in sports freebies while stalling action.

“Australians do not like being flooded by messages and inducements to gamble online and worry about the effect this is having on children and young people.” – Murphy review

But before a ball is kicked, our kids are facing a relentless barrage of betting ads.

Let's make Origin about the legendary rivalry, not a game hijacked by gambling ads.

Your EOFY donation can help us call time on this harm. #NRL #AllianceEOFY

With support from The Ross Trust, The Alliance’s Voices for Gambling Reform program is turning lived experience into powerful advocacy. Voices coordinator Maddy Thorpe said, “we have been able to support each person’s gradual progression, whether that be in providing feedback for submissions to government at all levels, or public advocacy… Our Voices have secured meetings with the Prime Minister's Office, been interviewed on prominent podcasts, and received extensive media coverage including ABC Radio National, The Project, and The Guardian.”

Advocate Mark Kempster has gone from struggling with gambling harm—losing over $100,000 through 10 different sports gambling apps—to testifying before Parliament and speaking out in the media. His transformation highlights the urgent need for reform.

Despite offering a gambling “opt-out” toggle, the AFL continues to expose users to Sportsbet ads—prompting criticism that the feature is “tokenistic.” Researcher Dr Charles Livingstone slammed the toggle as “hard to find” and ineffective, while Adam Keily stated: “It’s completely disingenuous from the AFL to say that they're going to hide gambling ads from kids and vulnerable people, and then not do it.”

It’s time the AFL put people before profits—not just optics.

Australia lost $32 billion to gambling in just one year—more than the federal government spent on aged care. That’s $1500 for every adult. Yet this staggering figure was missing from the election debate. “If Labor is serious about improving economic prosperity for all Australians, reducing gambling losses has to be a part of any economic plan it puts forward.”

Research shows that gambling harm hits lower-income families hardest, especially as the cost of living surges. Alarmingly, nearly one in three children aged 12–17 is already gambling—illegally—contributing to $231 million in annual youth losses. Meanwhile, pokies outnumber ATMs, post boxes, and public toilets.

The Murphy inquiry’s call to ban gambling ads was shelved. Prime Minister Albanese promised to “do more.” It’s time he did.

Almost 1 in 3 Aussie teens aged 12–17 gambled last year, spending $231 million. Gambling now outranks soccer, cricket and basketball among young Australians.

We lost $31.5 billion to gambling in 2022–23—more than all of Las Vegas. Yet despite the harm, major parties ignore calls to ban gambling ads, as recommended by the bipartisan Murphy Review.

Why? The gambling industry has poured $80 million into political donations.

This election day, ask yourself: is your local candidate protecting our kids and supporting real gambling reform?

With the election looming, the federal government is under fire for ignoring vital gambling reform championed by the late Peta Murphy—reform backed by Australians and agreed upon across party lines.

Alliance CEO Martin Thomas condemned the inaction:
“We are incredibly disappointed, as the Murphy Report was produced by one of their own. Peta Murphy courageously campaigned even in her last days with cancer. The committee handed down its report which was unanimous across all committee members across all parties. We know from polling that 76 percent of Australians want a full gambling ad ban, so it seems inconceivable that the government not only hasn’t moved on it but hasn’t officially responded to that report.”

The Murphy Report called for a phased ad ban, tougher online gambling rules, and a national regulator. Instead, political silence reigns—while gambling lobbyists operate unchecked behind closed doors.

Murphy’s legacy demands action. Ask if your local candidate supports gambling reform this election.

We're proud to welcome the Rural City of Wangaratta as a Leadership Council!

Alliance Leadership Councils are key partners in our pursuit of an Australia free from gambling harm - taking action, influencing policy, and standing up to industry power.

While three-quarters of Australians supported a gambling ad ban, politicians accepted $245,000 worth of sports tickets—many from leagues opposing the ban. Prime Minister Anthony Albanese received $29,000 in freebies, mostly for his favourite NRL team. Independent Senator David Pocock called it out: "the level of soft diplomacy revealed by this analysis of declared gifts to politicians is deeply concerning."

The ban is now shelved—proof of the gambling industry's deep influence in Australian sport and politics.

This Easter, some children may miss out on the joy of an egg hunt—not because of rising electricity bills, but because gambling losses are draining their families’ budgets even faster. As household finances buckle under the pressure, gambling is becoming a more costly burden than keeping the lights on.

Support The Alliance in tackling gambling harm and protecting Aussie families. Donate today.

Over 600,000 Aussie kids are already gambling—losing $18 million each year. They’re being deliberately groomed online and through sport. “I think finally there's evidence that the gambling companies are particularly grooming young people through their social media feeds – young people as young as 14 – to encourage them to download gambling apps,” says The Alliance CEO Martin Thomas.

He draws a powerful comparison: “Just like with tobacco, which is a legal but harmful product, we made the decision… to make it very hard, if not impossible, to advertise it.” That led to huge drops in smoking rates. Now it’s time to do the same with gambling.

"Spending more time in a bet than watching the game? Not worth it." 🎯

Alarmingly, Australian teenagers are now more likely to gamble than to play any of the most popular sports for their age group. Annual gambling expenditure among teens is estimated at $231 million—an average of $86.72 per teenager per year, according to new research from The Australia Institute.

A compelling video from GambleAware NSW and the Sydney Swans underscores the genuine joys of footy—mateship, excitement, and community—without the shadow of gambling. Let’s focus on what truly makes the game worth it.​

As a young person, Ed experienced gambling harm. Now, as an Alliance Voices Advocate, he's speaking out to stop it from happening to others. His story is a powerful reminder that gambling harm often starts young.

Shocking new findings show that almost one in three (30%) 12-17 year olds gamble and this spirals to almost half (46%) of 18-19 year olds who are betting $213 million every year.

$1,555 per person each year. Our kids see gambling ads every time they watch sport.
We need representatives who will stand up to powerful gambling lobbyists and put our families before industry profits.

Australia is in the grip of a gambling epidemic, losing $31.5 billion every year—more than the Federal Government spends on aged care. These losses hit households harder than power bills and are rising faster than housing costs.

This crisis isn’t because Australians love to gamble more than anyone else—it’s because of weak regulation and a tidal wave of gambling advertising. Over one million gambling ads flood our screens each year, many reaching children. It’s outrageous and dangerous.

As we head to the polls on May 3, The Alliance is demanding that all candidates commit to the 31 recommendations of the Murphy Report, including a full ban on gambling ads and inducements.

We have a once-in-a-generation chance to make real change. Let’s make gambling harm—and its devastating cost-of-living impact—a key election issue.

Support for banning gambling advertising is widespread, according to new polling from The Australia Institute:

🎯 Three in four Australians (76%) support a total ban on gambling ads phased in over three years. This is an increase on the 72% reported in a similar poll conducted by Redbridge late in 2024.

📱 Four in five (81%) Australians support banning gambling ads on social media and online.

📺 Nearly nine in ten (87%) support banning gambling ads during prime time TV hours for family and children.

⚽ More than three quarters (79%) support banning gambling ads in sporting stadiums and on players’ uniforms.

📉 More than three quarters (78%) agree that Australian government policies should aim to reduce the amount people spend on gambling.

🧒 Four in five Australians (80%) agree that children are exposed to too many gambling ads.

A new report by The Alliance and Wesley Mission reveals Australians lose $31.5 billion to gambling every year—more than the federal government spends on aged care. That’s a bigger hit to household budgets than electricity and gas bills combined.

Alliance CEO Martin Thomas warns, “For every person who gambles, six other people are affected.” With families already struggling, gambling losses are worsening the cost-of-living crisis. Yet, despite overwhelming public support, the government has stalled on gambling reform, bowing to lobbying pressure from major sporting codes.

Banning gambling ads is a simple, non-inflationary solution that would bring real relief. It’s time for political leaders to act in the public’s interest—not the gambling industry’s.

A government adviser told gambling reform advocates that gambling isn’t as serious a public health issue as smoking. Alliance advocate Mark Kempster pushed back: “It only takes one bet to get addicted to something, so to not see it in that light was really disappointing to hear.”

Despite overwhelming public and bipartisan support, the government has stalled on the You Win Some, You Lose More report for 18 months. “We have a report sitting on a desk for the last 18 months, which gives you easy guidelines and outlines of how to rein in this industry and how to protect vulnerable Australians, which has not been taken seriously at the moment,” Kempster said.

"In the last decade, the nature of gambling in Australia has changed profoundly and its impact on family household budgets is now greater than at any other time.

"New research by Equity Economics shows that spiralling gambling losses are now a bigger drain on the household budget than the cost of electricity and gas while gambling losses are growing at a rate faster than the cost of housing.

"The research also revealed that Australia's staggering annual gambling losses eclipses that spent by the federal government on aged care and almost rivals the expenditure for the NDIS.

"There is still time for both Labor and the Coalition to commit to a sensible response to the Murphy parliamentary inquiry report and its recommendations - to ban all gambling advertising, ban inducements and set up a national gambling regulator."

- Alliance CEO Martin Thomas

Leaked documents reveal the AFL has lost control over online gambling oversight, struggling to detect if players, coaches, and staff are using insider info to manipulate gambling markets. The league admits to “unprecedented” integrity risks but remains deeply tied to gambling revenue—even demanding a bigger share from bookmakers. Meanwhile, fans and public health experts condemn the AFL’s silence on gambling harm.

"We’ve got to keep putting pressure on people. If you're as annoyed—and as worried—as I am, along with the 75% of Australians who consistently say in surveys that they don’t want these ads, then you need to speak to your local MPs. Put pressure on them to implement the Murphy Report. It had bipartisan support—one of the few inquiries to ever achieve that—so we just need to keep pushing. Let your local MPs know that we don’t want these advertisements on TV anymore. Hopefully then, the government will start to take us seriously."

Appearing on FIVEAA Mornings with Graeme Goodings, Alliance Advocate Mark Kempster slammed the government’s failure to act on the Murphy report—two years after its release.

An ACT audit has slammed the Gaming and Racing Commission for failing to monitor poker machine venues' compliance with mandatory reporting laws — even though it had access to the data. Incidents of gambling harm and self-exclusion breaches were often reported weeks late or logged inaccurately. The Commission also showed "poor processes" in overseeing investigations into licensee breaches.

Gambling harm is rising, while oversight is falling. It's time for real accountability.

Gambling harm cost Victoria over $14 billion in 2022–23. Pokies are driving the damage — two-thirds of losses came from those experiencing the most harm.

Louise* was just seven when she first noticed jewellery and household items disappearing from her home. Her mother was selling furniture and appliances to fund her gambling addiction. By the time Louise turned 14, the situation had reached a devastating turning point.

"I came home one day when I was 14 years old to find I didn't have a home anymore," said Louise, now an Alliance Voices Advocate. "We'd also go a few days at a time without much to eat."

Alliance CEO Martin Thomas said: “Everyone is being harmed here — not just the gamblers, but their families, workplaces, and the broader community. The government knows that mandatory carded play is the gold standard for reducing harm from gambling. It's time for Labor to put their foot down and demonstrate their progressive credentials, their commitment to social justice, and the people they represent."

Research showing that the costs of gambling to Victorian’s have doubled requires the government to speed up their ‘landmark reforms’ and implement mandatory carded play in all Victorian pubs and clubs urgently said Alliance for Gambling Reform CEO, Martin Thomas.

The report, Social Costs of Gambling to Victoria 2023, commissioned by the government to update the previous report from 2014-15 examined both tangible and intangible costs of gambling across 2022-23 to Victoria associated with all forms of gambling.

This iconic clash is about skill, rivalry and passion – not gambling ads. But they're everywhere, hooking our kids and corrupting the game we love. We're fighting to protect the future of footy from predatory betting advertising.

Bright blue lights in casinos, pokie venues, and gambling websites might be driving riskier behaviour. Flinders University research reveals blue-enriched lighting dulls our sensitivity to losses, making it easier to gamble away money. “Under bright, blue-heavy light… the $100 loss didn’t appear to feel as bad,” said lead author Dr Alicia Lander. This lighting, common in gambling environments, could be quietly shaping gambling harm.

It’s time to rethink how these venues manipulate people through design. Support real reform.

Most Australians want gambling ads gone — and the Murphy Report lays out a 31-step plan to do just that. But two years on, the government still hasn’t responded. Why? According to The Alliance’s Chief Advocate Tim Costello: “It’s not the public that’s the problem here. It’s the vested interests.” Powerful players like the AFL, NRL, and big broadcasters are profiting — while children are exposed and harmed.

It's time to prioritise health over profit. The public is ready. The plan is ready. The delay must end.

A Melbourne man says he was offered $25,000 by a gambling company—on the condition he withdraw a complaint, stay silent, and protect the company from bad press. Gordon Burns, 23, blew hundreds of thousands with no intervention from two gambling companies.

Alliance CEO Martin Thomas said: “It makes a mockery of the complaints system if this is the process that happens. Governments must do more to protect Australians.”

Despite mounting evidence of harm, Australian governments remain reliant on revenue from poker machines. "Almost 30% of Victorians who play gaming machines experience gambling harm," said Former Victorian Gaming Minister Melissa Horne. Pokies prey on the most vulnerable, especially in disadvantaged areas. Yet governments rake in billions — with Victoria alone expecting nearly $3 billion from gambling in 2025-26. Western Australia proves it’s possible to thrive without pokies outside casinos. We must demand reform and protect our communities from this preventable harm.

PointsBet has been fined over $500,000 for sending hundreds of gambling ads to people who had chosen to block themselves via BetStop. “Spamming those people is like giving an alcoholic a bottle of whiskey,” said Dr Charles Livingstone. Alliance advocate Tim Costello added, “If America’s blind spot is guns, ours is gambling.” It’s time the government acted on its own inquiry and created a national gambling regulator.

This episode on ABC Radio National, presented by Sana Qadar, features experts unpacking how video games, shopping sites, and social media normalise gambling-like behaviours—especially for young people. In Australia, gambling is being embedded into everyday life. We need to push back against the industries priming the next generation for gambling harm.

Australia’s online gambling regulator has backed down—again. The Northern Territory Racing Commission quietly scrapped a vital new code of practice just weeks before it was due to begin. The reforms would have forced gambling companies like Bet365, Sportsbet and Ladbrokes to increase transparency and better protect people from gambling harm.

Why the backflip? The Commission claimed the code might cause “confusion” with possible federal reforms—reforms that still haven’t appeared nearly two years after a damning parliamentary inquiry called for a national watchdog and a ban on gambling ads.

In the meantime, gambling losses have soared to $31.5 billion.

“The entire country is being held to ransom by the Northern Territory and its ongoing lax approach to regulation, licensing and enforcement.” —Rebecca Paterson, Director of Policy at The Alliance

At just 17, Dylan was a rising cricket star. Now 28, he says gambling has “destroyed my life in every way, really,” costing him $300,000, friendships, and his mental health. His habit began in school, fuelled by easy online access and peer pressure.

“Young people are subject to an absolute torrent of gambling messaging... Online is a bit of a wild, wild west — and influencers are a huge part of that."

This is the real cost of unchecked gambling advertising. It’s time for stronger regulation. This election day, ask yourself: is your local candidate protecting our kids and supporting real gambling reform?

Roblox users like Merrick Wolski are raising alarms as gaming feels "blatantly" like gambling. A new report reveals "manipulative practices that cost people money, time, [and] their well-being," while Australia's outdated classification system fails to protect young players. It's time to stand up against gambling harm disguised as gaming fun.

In a powerful piece, The Alliance’s Chief Advocate Tim Costello calls out the major parties’ silence on banning gambling ads—despite 76% of Australians supporting it. “It is bizarre that both parties have pledged to ‘protect our kids from social media’ but they are more than happy for our kids to be exposed to gambling ads on their screens.” With 600,000 children aged 12–17 already gambling and nearly 40,000 petitioners calling for change, Costello urges voters to demand real answers this election.

On Front Page 94.7, The Pulse, The Alliance CEO Martin Thomas discussed staggering new data: “The latest research from the Australian Institute says that one in three underage kids are 12 to 17 gambling. It’s one in three—600,000 young kids.”

Despite this crisis, Martin says, “Polling shows that 76% of all Australians want a full gambling ad ban,” yet both major parties remain silent.

He exposed the real blockers: “closed door lobbying,” political donations, and “a million gambling ads a year.” The Alliance is calling for urgent reform.

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One in three Australian kids aged 12–17 are gambling—losing over $18 million a year. The Alliance's CEO Martin Thomas warns, “There is evidence that the gambling industry targets kids as young as 14 years old through social media... It is both alarming and tragic to understand that the number of teenagers gambling under the legal age would fill the MCG six times over.”

The Alliance is demanding political leaders commit to a ban on gambling ads and enact all Murphy Inquiry recommendations.

1 in 3 Aussie kids aged 12–17 are gambling. That’s 600,000 teenagers losing over $18 million a year. The Alliance warns this is no accident – it's deliberate grooming by the gambling industry.

“There is evidence that the gambling industry targets kids as young as 14 years old through social media,” said Alliance CEO Martin Thomas. “It is both alarming and tragic to understand that the number of teenagers gambling under the legal age would fill the MCG six times over.”

"Polls now show that 76% of Australians want gambling ads banned. This is a stunning result," says Tim Costello, Chief Advocate of The Alliance.

The Murphy Report offers a roadmap for reform: a phased ban on gambling ads, a national regulator, and a ban on inducements. It has bipartisan backing—an “uncommon and extraordinary” show of unity. With gambling losses hitting $31.5 billion a year—more than power bills and close to NDIS spending—it’s time to act.

Up to 600,000 teens are gambling. Over a million ads flood our screens annually. This must end. Ask your local candidates: Will they back the Murphy Report?

Shocking new findings show that up to 600,000 teenagers under 18 years of age are gambling, spending more than $18 million annually. Almost one in three (30%) 12-17 year olds gamble and this spirals to almost half (46%) of 18-19 year olds who are betting $213 million every year, according to new research by the Australia Institute.

The research finds: “Australians start gambling in large numbers well before they are old enough to legally gamble”.

The Alliance for Gambling Reform’s Chief Executive, Martin Thomas, said the shocking findings are the result of a deliberate attempt by the gambling industry to groom children to gamble at a very young age.

A University of Sydney study has found that Roblox—used by millions of children—features gambling-like elements such as loot boxes, despite regulations banning them for under-15s. These games use real money for random rewards, exploiting kids’ underdeveloped ability to assess risk. Alliance Chief Advocate Tim Costello warns: “So it's really just a game priming our children for gambling.” Advocates are urging the next federal government to enforce existing laws and introduce tougher restrictions on games targeting children.

Crown’s mandatory carded play is working — helping reduce gambling harm and money laundering. But reform must go further. As Tim Costello says, “It’s an absolute vote winner. Every survey shows that Victorians are sick of the damage from pokies. Victoria and Jacinta need to lead and they will win.”

It’s time for statewide mandatory pre-commitment — no more delays, no more excuses. Let’s level the playing field and protect our communities.

Victorians lost a staggering $4 billion on poker machines in 2023-24. Now, the government is set to trial mandatory precommitment cards at 40 venues—but delays are costing lives.

Tim Costello is urging Premier Jacinta Allan to act now: "Enough harm, suicides, domestic violence and damage. Our courts are clogged with crime. Stand up for Victorians, pass this cashless card" he said.

Crown Casino was forced to introduce precommitment after a royal commission exposed its failures. Data on Crown’s pokies is not available publicly, but government insiders say that punter losses at the casino have dropped as a result of the scheme. If it works there, why wait to implement it everywhere?

Young Australians gamble less than older generations—but when they do, they engage in the most harmful forms. Nearly a third of 18-24-year-olds experience gambling harm, the highest rate of any age group. Pokies and online sports gambling, designed for immersion and addiction, are driving this crisis. With relentless gambling promotions and easy access, we’re failing young people. It’s time for urgent regulation to protect them.

The Albanese government promised to crack down on sports gambling ads, calling them “reprehensible.” But nearly two years after a landmark inquiry recommended a full ban, Labor has done nothing. Instead, it has delayed reform, held secret meetings with gambling industry giants, and admitted it won’t act before the election.

Meanwhile, gambling ads still flood Australian sport, normalising gambling for kids and causing immense harm to communities. The government’s inaction has left the industry to set its own rules—proving yet again that profits are being put before people.

The NSW government has scrapped its pledge to remove 9,500 poker machines, claiming it "would make no difference." But who did they listen to? An advisory panel stacked with gambling industry representatives. Meanwhile, communities continue to suffer from gambling harm.

This is a betrayal of voters and a win for the pokies lobby. NSW deserves real reform, not excuses.