NEWSLETTERS
2026
Welcome to April
Newsletter

Martin Thomas
CEO
After more than 1000 days of silence, the Federal Government finally responded to the recommendations to the Murphy Report into online gambling.
It seemed the government saw this issue as too difficult and too sensitive, given the powerful interests involved - but thanks to the pressure you helped create, it ultimately had no choice but to act.
Supporters like you, alongside our partners and targeted campaigns to engage Labor backbenchers and keep this issue in the media, all helped make this happen.
Very significantly, the Prime Minister acknowledged that Australia needed to do more to stop children being exposed to gambling ads and to break the nexus between betting and sport.
This acknowledgment is a watershed and significant departure from the position of Australian governments, of both political persuasions, for the last 30 years.
Australia has allowed gambling companies to run riot in Australia and in doing so we have created a tragic experiment where we have exposed generations of people to a gambling advertising blitz consisting of up to a million ads a year.
And some of the initiatives Prime Minister Albanese unveiled at the National Press Club last week are welcomed.
The ban on gambling ads online for those sites where sites do not offer the user the opportunity to 'opt out' of gambling ads.

It is curious, however, that the government didn't make this an 'opt in' opportunity to received gambling advertising - most likely because no parent in their right mind would opt in to receive gambling adverts.
The ban on gambling advertising on sports stadiums and players uniforms is also welcomed.
However, we will still see three gambling ads an hour and so will our kids. Can you imagine if the government allowed the broadcast of three cigarette ads every hour.
And this reflects the core of the problem with the government's gambling reform package. It failed to recognise gambling as a public health issue - like Australia did with tobacco more than three decades ago.
Apart from the fact the government failed to take the opportunity to implement a full ad ban on gambling - on broadcast and online - as we did with tobacco advertising, there are also some other glaring failings.
What the government didn't do was implement all 31 recommendations of the parliamentary committee into online gambling led by the late Labor MP Peta Murphy.
There was no ban on inducements. Whenever someone stops gambling of their own volution, they are sent endless incentives to start up again. Often this is in the form of free bets worth thousands of dollars.
The government's package also did not include a commitment to create a national gambling regulator.
A key reason that Australian's are the biggest gambling losers in the world is not that we like a punt more than other countries but that we have some of the weakest legal protections and some of the weakest enforcement.
The government will now take this rather timid package of reforms to Parliament.
There is a critical opportunity for us to continue to the pressure to strengthen this gambling reform response before it is passed as law.
The Alliance will be working tirelessly with our partners to ensure every Federal MP knows what is needed to protect our kids and to rid ourselves of gambling advertising.
Thank you for your support and we hope you will continue to support us as we enter this critical stage of advocacy. It presents our best chance of lasting gambling reform in Australia.
Thank you for your ongoing support.
You can catch up on all the latest news stories here, and our recent media releases are listed below.
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Media Releases:
Parents shouldn’t be forced to ‘opt out’ of gambling ads to protect their kids, 2 April 2026
1000 days of inaction on gambling reform must stop - 40 groups call on PM to take urgent action, 24 March 2026
Kids will be harmed if cricket ramps up its gambling sponsorship, 19 March 2026

Welcome to our OCTOBER NEWSLETTER
OCTOBER 2025
If you are a sports fan this time of year is amazing.
We have just had the AFL Grand Final, now we await the NRL Grand Final and then Bathurst, and before too long the Ashes cricket.
Unfortunately, this time of the year is also ‘peak gambling’ season’. It is almost impossible to watch sport in Australia today without being bombarded by gambling ads.

Welcome to our JUNE 2025 NEWSLETTER
JUNE 2025
I love my footy. Being born in Victoria I was bred on AFL but having lived in both Queensland and NSW, I have bought into the passion of rugby league and especially State of Origin.
Game 2 of State of Origin will be next week.
But tempering my enthusiasm for the game is the fact that State of Origin nights see a 40 per cent increase in domestic abuse and about a 70 per cent increase in non-domestic assaults.

Welcome to our MARCH 2025 NEWSLETTER
MARCH 2025
The NSW Government’s decision to ban gambling advertising across the state’s public transport network is a small but crucial step in the right direction and represents validation from a senior political leader for gambling advertising reform in this country.

Welcome to our AUGUST NEWSLETTER
AUGUST 2025
As we approach footy finals, Australia is now experiencing peak gambling advertising exposure.
It’s so bad that a recent survey of AFL players managers reported that even the players were being negatively impacted. It found more than 76% of player managers cited gambling among footballers as a grave concern.

Welcome to our JANUARY NEWSLETTER
JANUARY 2025
This year marks 10 years since the creation of the Alliance for Gambling Reform.
Back then a group of concerned individuals and organisations acted because of concerns about the harm poker machines were doing in Victoria.
Today, the Alliance has a focus on federal, state and territory gambling policy covering online gambling, poker machines and the operations of casinos across Australia.

Welcome to our JULY 2025 NEWSLETTER
JULY 2025
Our governments’ shortsighted addiction to gambling revenue
State and territory governments across our nation are addicted to the revenue they get from electronic poker machines.
But now there is new evidence that shows just how we are all being shortchanged by such a reliance on this revenue – which we know comes from the losses that people simply cannot afford.

Welcome to our APRIL 2025 NEWSLETTER
APRIL 2025
Christine has powerful memories of what it was like growing up in a household where her mother had a serious gambling problem.
“As mum descended further into debt, electricity became a luxury and food could be pretty scarce unless she won some money and then we’d go grocery shopping. Things kept disappearing from our home, including the washing machine so then I’d be hand washing my one school uniform by hand every day,” Christine says.
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