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Welcome to our
July 2024
NEWSLETTER

Check out all our latest updates

Message from the CEO

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Martin Thomas
CEO

The Olympics are here again and as a nation we celebrate the efforts of our athletes as well as those from across the globe.

Unfortunately the Olympics are also a reminder that whenever we watch sport, we are forced to suffer virtually endless gambling adverts.

While there are some modest restrictions of gambling advertising during live play, there are still enough loopholes to allow a tsunami of ads across our screens. Indeed, more than one million gambling ads have been played on Australian free-to-air television and radio in just a one year period.

But it doesn’t have to be this way. If you haven’t already, please join the more than 35,000 people who have signed our petition calling on the Federal Government to implement all 31 recommendations of the Murphy Report from the Parliamentary Inquiry into Online Gambling which includes a recommendation for a 3 year, phased in ban on all gambling advertising.

The Alliance is also joining with the Sustainable Investment Exchange (SIX) as part of a shareholder activism campaign to pressure Channel’s Seven and Nine to stop airing gambling advertisements. Read about the campaign here.

Finally, I am delighted to write this newsletter as having just been appointed the new CEO of the Alliance for Gambling Reform, after acting in the role for the last few months.

I am humbled to take up this role and thankful for all the support we receive from you.

A very heartfelt thank you.

I hope you enjoy reading this edition of our newsletter. This month, our feature articles are:

  1. Gambling ads must not feature in Olympic coverage

  2. 35,000 sign petition to end gambling ads

  3. New campaign to ban gambling ads on Seven and Nine

  4. A new generation groomed to gamble

  5. Online inducements leading to riskier gambling

  6. Review into online keno and offshore lotteries

Stand with the Alliance

Enough is enough, it is time for Australia to introduce major gambling reforms.
Help us continue our fight for an Australia free from
gambling harm.
All donations over $2.00 are tax-deductible.

Thank you for your support.



If you wish to donate via bank transfer,
please contact info@agr.org.au for our bank details.

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Gambling ads must not feature in Olympic coverage

The Alliance is putting the Olympics broadcaster, the Nine Network on notice not to breach the advertising code by running gambling ads during its free-to-air and online coverage of the Paris games.

Last Olympics the then broadcaster Seven aired 49 betting promotions during its Olympic coverage on its Sydney, Melbourne, Brisbane, Perth and Adelaide broadcasts. Kids watching the Olympics don’t need to see gambling ads. Sporting coverage in Australia is already drenched in gambling advertising.

Under the regulations, broadcasters must not show gambling advertising from 5 minutes before the start of the first event of the day until 8:30pm, and not more than once every two hours after that time.

Breaches can be reported to the Australian Communications and Media Authority (ACMA) through their gambling advertising online complaint form.

>>>Read more

Gambling ads must not feature in Olympic coverage

35,000 sign petition to end gambling ads

More than 35,000 people have signed our petition to ban all gambling advertising and again, we are calling on the Federal Government to adopt all 31 recommendations of the Murphy Report which includes a phased-in, 3-year ban on all gambling advertising.

Gambling advertising makes gambling look exciting and risk-free, but gambling is addictive and harms millions of Australians. The Alliance believes that all Australians should be able to enjoy their favourite sports without gambling ads, however gambling ads are often placed when and where children and teenagers will see them the most.

You can sign the petition to #EndGamblingAds here.

>>>Read more

Family Cheering
35,000 sign petition to end gambling ads
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New campaign to ban gambling ads on Seven and Nine

We believe that Australia’s biggest media companies should not be making money off destructive gambling ads, and earlier this year, the team at Sustainable Investment Exchange (SIX) came on board to help #EndGamblingAds by providing a campaign with a new angle with which to create change: shareholder activism.

Big companies are controlled by their shareholders, and SIX has launched their trading platform to the public and are looking for people to buy shares in Seven and Nine so the shareholders can propose a shareholder resolution to compel Seven and Nine to take action to End Gambling Ads.

SIX need 100 shareholders in each of these companies by the end of August so a shareholder resolution can take place at their next Annual General Meeting. You can learn more about the SIX campaign to #EndGamblingAds by visiting the SIX website or by contacting SIX by email at info@six-invest.com.au if you have any questions.

New campaign to ban gambling ads on Seven and Nine

A new generation groomed to gamble

Sports betting has exploded in Australia, and new figures show that the number of people betting on sport has doubled in the last five years alone.

Today more than a quarter of all men aged 18-24, and a third of men aged 25-34 now bet on sport. Tragically, more than one-third of all spending on sports betting is now coming from people with a gambling problem.

And for some betting companies up to 20% of their customer base is made up of people with a gambling problem, according to research by Roy Morgan.

You can read the full article written by our CEO, Martin Thomas, on the Alliance website here.

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A new generation groomed to gamble
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Call to ban online gambling inducements

The Alliance for Gambling Reform calls on the Australian government to immediately ban all forms of online gambling inducements and inducement advertising, including direct messaging to customers as these practices are causing great gambling harm to Australians.

Gambling companies are taking advantage of weak advertising and consumer protection laws to offer inducements that encourage riskier bets and are cynically targeting people with gambling problems through tailored, personalised marketing.

You can read our full media release here and our Inducements Policy is available here.

>>>Read more

Call to ban online gambling inducements

Review into online keno and offshore lotteries

The Federal Government has announced it will hold a review over the next twelve months into the regulation of online Keno and “foreign matched” (offshore) lotteries.

The review will look into the nature and size of online Keno and offshore lotteries in Australia, as well as the impact of emerging keno-type lotteries. It will also cover adverse experiences from customers, including the loss of deposits and non-payment of winnings.

The Alliance for Gambling Reform welcomes this review as we have been increasingly concerned about these products for some time.

>>>Read more

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Review into online keno and offshore lotteries
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Councils and Supporters

Councils and Supporters July 2024

Annual figures released for 2023/24
This month has seen disappointing outcomes for some councils, with the financial year figures from Victoria showing an overall increase in losses on poker machines across the State.

This year's figure of $3.03 billion is another new high for Victorians, off the back of last year's record breaking $3.02 billion.

Much of this increase came from the City of Melbourne, which increased its losses by nearly $10 million. We believe this is a result of the implementation of mandatory carded play at Crown Casino from 1 December 2023.

This underscores the need for the Victorian Government to hasten their legislation for mandatory carded gambling at all pubs and clubs in Victoria, which was announced in July 2023. You can read our recent media release on the Victorian figures here.

Regulator approves 40 machines
The City of Greater Bendigo has received news that the Commission has approved the Huntly Hotel as suitable for gaming with 40 machines. The Hotel is already operating as a pub but has opted to seek approval to add poker machines. This comes at a time when the surrounding community of Huntly is due to grow significantly, with hundreds of homes being built in a staged development just a block from the venue.

Gambling Harm Awareness Week
Victoria’s annual week to put the spotlight on reducing gambling harm is rapidly coming up, and after the dissolution of the Victorian Responsible Gambling Foundation (VRGF), it will be overseen by the Victorian Gambling and Casino Control Commission (VGCCC) this year.

At this stage, dates or a theme have not been confirmed, however it is typically the third week in October, which this year is the week beginning the 21 October.

This is a little complicated with council elections across Victoria happening on 26 October and with councils in caretaker mode from 17 September, which will limit the ability for large events or activities.

Please get in touch if you would like any support such as speakers or ideas for your event.

Council policy
The Macedon Ranges Shire Council Gambling Harm Prevention Policy is listed on the council agenda for adoption in July, and the Mitchell Shire Council Electronic Gaming Machine Policy is listed on the council agenda for adoption on 19 August.

Share your
Voice

The fastest growing group to experience gambling harm in Australia is young people aged between 18-30. We also know that the predatory gambling industry targets young people and even our kids in grooming them to become the gamblers of the future

We are very keen to hear from young people who have experienced gambling harm. We also want to hear from parents whose children have been affected by gambling.

We want to enable people to tell their stories, to highlight what the gambling industry is doing to a generation of young people. We want to see changes in our laws to better protect children and young people.

Yet the Alliance is also concerned about doing this in a way that empowers and protects people. To protect people’s identities but to allow them to be heard.

Please join us in protecting our young people and children from gambling harm. If we don’t speak up, we will never see change.

We would love to hear from you about your story.

Please email us at info@agr.org.au if you would like to share your story with us.

Share your Voice July 2024

In The News

In the News July 2024

The Australia Institute

A David and Goliath Tale: A Time for Bravery

2 February 2026

"When I read Tim’s chapter in the book Brave; the silent suffering that had been my family's secret, danced across the pages with staggering clarity.

With magnanimity and resolve, Peta Murphy and Tim Costello have taken up guerrilla warfare against the gambling industry, who line the pockets of our state and federal governments and thank god.

Tim and Peta's fight has been fought, not for themselves, but for the Australian families, like mine, who lose every day.

A David and Goliath tale.

This is leadership. This is bravery. Vale Peta Murphy. "

You can buy A Time for Bravery from The Australia Institute here:

Sydney Morning Herald

The company was told a gambler was banned. A new account was opened minutes later.

29 January 2026

Picklebet let a self-excluded person open a new gambling account just two minutes after being told they were banned. It’s one of six companies, including Tabcorp, found by ACMA to have breached self-exclusion rules.

ACMA’s Carolyn Lidgerwood said: “Self-exclusion only works if wagering providers follow the rules.”

This isn’t a system flaw - it’s a failure of regulation. People experiencing gambling harm deserve real protection.

We need tougher legislation - not more industry excuses.

The Australia Institute

A Time for Bravery - What Happens When Australians Choose Courage? We’re living through a moment that demands bold action - against inequality, fossil fuel dependence and deepening threats to democracy. A powerful new book, A Time for Bravery, edited by Anna Chang and Alice Grundy, asks: what does courage look like in Australia today?

26 January 2026

With contributions from politicians, advocates, academics and more - including The Alliance’s own Tim Costello AO - this collection reminds us that change begins with brave choices.

Tim writes: “It takes bravery to stand up to a ruthless and predatory multi-billion industry, particularly when it is backed by media and politicians. It takes bravery because so many are against you.”

Money Mag

How gaming is getting Aussie kids hooked on gambling

22 January 2026

From loot boxes to casino-style minigames, gambling is being gamified; and kids are paying the price. Almost 1 million Australians aged 12 to 19 gambled last year – more than played footy, cricket or basketball. Many first encounter gambling through games that mimic pokies and betting apps. Despite new laws, dozens of top games still carry incorrect age ratings. The systems meant to protect kids aren’t keeping up.

The Guardian

Labor MPs demand urgent action on gambling ad ban

2 February 2026

Frustration is growing inside Labor as MPs push Minister Anika Wells to act on gambling ad reforms. Despite public support and 949 days since the Murphy Report, there's still no government response. Labor MP Jerome Laxale says gambling reform is “unfinished business for this government” and adds: “We owe it to the communities impacted every day by gambling harm to keep this issue on the national agenda and deliver real change.”

It's time for leadership, not delay.

ABC Radio Hobart

Watered down policies in Tasmania not enough

26 January 2026

Alliance Voices Advocate Mark Kempster joins ABC Mornings with David Reilly to unpack why mandatory pre-commitment is essential to stop people chasing losses - and why walking away from this reform is a failure for public health.

They also dive into the Deloitte report that clearly outlines the steps needed to reduce gambling harm.

ABC News

Let’s make pokies-free venues the norm, not the exception

23 January 2026

When Mitch Crum removed the last of five pokies from his Sydney pub, he expected relief - instead, he faced months of red tape, confusion and unexpected costs.

Voices Advocate Mark wishes it were easier, and is calling out the broader impact of pokies in our communities: "When I organise a social outing, I look for a venue without poker machines. Why should my friends, family, or their kids be exposed to a product designed to exploit them?
Every time a child sees gambling normalised, the trap is set a little deeper - and that's exactly what these companies are counting on. We wouldn't let our kids watch us smoke. Why do we let them watch us gamble?" It's time to support venues that want out.

Michael West Media

“The machines are the vampires” - Carol’s fight to reclaim her life

21 January 2026

After 18 years of gambling harm from poker machines, Carol, a Queensland mother and Royal Australian Air Force veteran, found herself drowning in debt and shame. In her journal, she wrote: “I feel like I am a vampire pulling the blood, the money, from the machines. But then I realised – the machines are the vampires pulling the blood from me.”

Like Carol, too many Australians are struggling in silence. Shame stops people from seeking help, even as debt mounts and lives unravel.

We must break the stigma and push for stronger protections from gambling harm.

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If you or someone you know is in need of support, please contact: Gambling Helpline 1800 858 858 | Beyond Blue 1300 22 4636 | Lifeline 131 114

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