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Voices for Gambling Reform

Shared Stories

Shonica's Story
Shonica's Story

After years lost to gambling harm, she found purpose in recovery and now educates others through theatre and speaking.

Mark's Story
Mark's Story

Mark turned his life around after prison, finding support through faith and becoming an advocate to help others avoid gambling harm.

Ed's Story
Ed's Story

After early struggles with gambling and prison, Ed rebuilt his life and now supports others through advocacy and peer groups.

Voices In The News

No mandatory loss limits, no real reform

The Age

25 August 2025

The Alliance has pulled its support for the Allan government’s cashless pokies trial, slamming it as a failure to deliver on promises to reduce gambling harm. The trial, set to launch in 43 venues, ditches mandatory loss limits—a key safeguard for people at risk.

“It is a complete waste of time to have a trial where the pre-commitment feature that could cap your losses is not mandatory,” said Chief Advocate Tim Costello. “Instead, it is opt-in – like having opt-in brakes on a car. We fear that the true motivation of this trial is to kick it into the long grass.”

Mark Kempster had a problem one in four young blokes are going through, now he’s waging war against Australia’s fastest growing crisis

news.com.au

12 August 2025

For Mark Kempster, the 2020 AFL Grand Final was his turning point. “It was my rock bottom… I’d gone from a young bloke who loved sport, loved life, to someone who hated himself. And I still couldn’t stop.” He hasn’t placed a single bet since that night.

Now five years free from gambling, Mark – an Alliance Voices Advocate – dedicates his time to raising awareness and supporting others. He shares his story in schools, community events and media interviews, determined to reach young men before gambling takes hold. He also mentors dozens who have reached out after hearing his journey, offering hope and guidance through their own battles.

Alliance CEO Martin Thomas warns: “What we finding is there is a massive surge in sports betting, using your phone. All the advertising is trying to make it part of your peer group and socially acceptable. I think that’s probably driving the growth.”

Reflecting on his own experience, Mark says: “That’s how it gets you. Not all at once. Bit by bit, until you don’t even recognise yourself.”

“I hadn’t laughed like that since I was a teenager” – Max’s path to healing after 25 years lost to pokies

news.com.au

11 August 2025

Max, one of the Alliance’s Voices for Gambling Reform, lived through 25 painful years of gambling harm from poker machines. His story is one of devastation — but also of hope.

At his lowest, Max used pokies to escape depression: “I found life dull and boring in between gambling binges… I used the pokies to self-medicate depression.”

But recovery became possible through connection in local groups: “I laughed until I was crying. I hadn’t laughed like that since I was a teenager, 30 years before.” He credits a 12-step program and mental health support group Grow with giving him his life back. Now more than a decade free from gambling, Max is sharing his story to help others.

TV and Radio

The new influencer trend that could ruin your life
00:39
“My story gives me shame and stigma, but I have a responsibility to help others” - Terry Howard, All
01:05
Senator David Pocock: Time for Labor to leave a legacy on gambling advertising
00:41
Friend or foe? How a betting giant kept pushing one woman to keep on gambling via 10 News+
00:47
"I feel like I'm being punished cause I love sport" - Higgos from The Circus podcast on gambling ads
00:38
"We have the opportunity for genuine reform" - Senator Hanson-Young pushes to ban gambling ads
01:04
🎵 “Now you see the owners with a grin from ear to ear. 
They make more from the bandits than the se
00:23
New Parliament. New Communications Minister. First Question: Will Labor Act on the Murphy Report Thi
02:37

Joining Voices

A key part of the Alliance's work is how we work with people who have experienced gambling harm, known as the Voices for Gambling Reform.

Their experiences and stories are central to everything we do and have played a pivotal role in many key legislative changes. Over the past year, our Voices have campaigned for gambling reform by sharing their stories in the media, speaking to federal and state politicians, as well as providing evidence at government inquiries and hearings.

We deeply respect the privacy of everyone who joins our Voices program. We understand that sharing personal experiences with gambling harm requires courage, and we're committed to ensuring your comfort and safety throughout the process. You have complete control over how your story is shared, including the option to use a pseudonym if you prefer to protect your identity while still making your voice heard.

Are you interested in joining the Voices program? Fill out the form and one of our team members will get back to you.

Help Lines

Reading personal stories of gambling harm may be difficult or distressing. There may be aspects of someone’s story that triggers parts of your own. Telling your own story or reflecting on how gambling has impacted your life or those around you is not easy. 

Reach out for support if you need it.

Language Guide

This communications guide provides journalists with essential language recommendations for responsible reporting on gambling harm, addressing how industry terminology has strategically shaped public discourse away from the serious realities of gambling issues. For decades, the gambling industry has promoted terms like "responsible gambling", "gaming", and "players" that minimise harm and shift responsibility away from operators. By offering clear alternatives to industry-preferred language, this guide helps journalists report accurately on gambling issues whilst avoiding terminology that inadvertently promotes industry interests, ensuring their language choices support accurate and empathetic communication about one of Australia's most significant public health challenges.

CONTACT

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Have questions about our work or want to make a general inquiry? Please fill out the form below. 👇

If you have lived experience of gambling harm or are an affected other, visit our Voices page.

Thanks for submitting!

Our Community House

552 Victoria St, Wurundjeri Country,
North Melbourne 3051, VIC

 

Email: info@agr.org.au

Phone: (03) 9999 7372

Media

For all media enquiries, please contact 

Phone: 07 3180 0630
Email: media@agr.org.au 

If you or someone you know is in need of support, please contact: Gambling Helpline 1800 858 858 | Beyond Blue 1300 22 4636 | Lifeline 131 114

PRIVACY POLICY

ALL CONTENT IS © ALLIANCE FOR GAMBLING REFORM UNLESS OTHERWISE STATED. CREATED BY NNCREATIVE

The Alliance for Gambling Reform acknowledges we are living and working on Aboriginal land. We would like to acknowledge the traditional owners of this land and pay respect to Aboriginal Elders past, present and emerging.

© 2022 by Alliance for Gambling Reform. Proudly created with NNCreative

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