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June
NEWSLETTER
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06/2024

Martin Thomas
Interim CEO
Message from the CEO
We continue to witness changes across Australia that seek to limit gambling harm in our community.
These changes, such as the Federal Government move this month to ban the use of credit cards for gambling, are a tribute to you raising your voice against gambling harm and also your support of the Alliance for Gamlbing Reform.
Yet the actions by governments across the nation are still far short of where it must be. They also fail to reflect the white-hot anger that people across our communities have towards the bombardment of gambling adverts across our screens.
It has now been more than 12 months since the Federal Government received the Murphy Report – the parliamentary report into online gambling. The report included 31 recommendations, including a moderate and reasonable 3-year, phased-in ban on all gambling advertising.
If the government adopted all of these recommendations it would mark a once-in-a-generation blow to gambling harm in Australia.
The Alliance urges all Federal Parliamentarians to support all the recommendations of the Murphy Report so that we can be protected from a predatory gambling industry and protect our kids who are being groomed to gamble.
I hope you enjoy reading this edition of our newsletter. This month, our feature articles are:
1. Clubs rorting community grants scheme
2. Preventing gambling-related suicides
3. Another horrendous casino failure!
4. Can we really trust clubs to help gamblers?
5. Gambling industry now targeting and grooming children
6. Still no ban on gambling ads

Thank you to everyone who has generously donated to the Alliance over the past month.
If you would like to donate before the end of the financial year – there is still time!
All donations over $2.00 are tax-deductible.
Remember, that even the smallest donation makes a powerful impact!
Thank you for your support.
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Alliance For Gambling Reform Inc
Please contact info@agr.org.au for bank details.
Clubs rorting community grants scheme

In Victoria, pokies club venue operators receive a favourable tax rate compared with hotels but must contribute a proportion of their net gaming machine revenue (8.33%) back to the community each financial year.
The Alliance for Gambling Reform has analysed the grants provided by Victorian clubs with poker machines last financial year, and more than 77 per cent – or $241.7 million collectively – was spent on staff wages and meals, legal fees, council rates, pest control, and prizes for members.
The audit shows that the 230 clubs participating in the scheme – including RSLs, golf clubs, and bowls clubs – also claimed the cost of security, pay-tv subscriptions, and even venue decorations as part of their community benefit statement.
While the claims are permitted under current tax rules, the Alliance believes the scheme is not working as it was intended.
After calling on the Victorian Government to scrap the scheme, we are pleased to announce that the Victorian Government advised us this week that they will launch a review into the scheme.
Preventing gambling-related suicides
Members of Parliament, Rebekha Sharkie and Andrew Wilkie hosted an event for the Parliamentary Friends of Gambling Harm Reduction on Wednesday 5 June, with a focus on gambling-related suicides and the strategies and supports that could make a difference for people experiencing gambling harm.
Associate Professor Angela Rintoul, a specialist in gambling-related harm at Federation University, spoke about her research on gambling-related suicide, and told Parliamentarians that suicide is the tip of the iceberg of gambling-related harms, yet we don't have national data on how many are occurring.
Too many people are taking their own lives due to gambling harm - we must do more to stop the predatory behaviour of the gambling industry and protect people, especially our children, from their addictive products.
Another horrendous casino failure

The operator of Adelaide's casino has been ordered to pay a $67 million fine by the Federal Court over a money laundering case brought on by financial crimes agency AUSTRAC.
The civil action against Adelaide’s SkyCity Casino found the company had failed to meet its requirements under anti-money laundering and counter-terrorism laws, and allegations in court documents revealed the casino had customers with links to organised crime, loan sharking, human trafficking, and sex slavery!
This is just another chapter in an appalling litany of failures by casinos across the country and highlights the need for urgent Federal Government action.
Can we really trust clubs to help gamblers?

The ACT is among the most advanced in the country in pushing towards a mandatory, cashless gambling card. Evidence shows such a card with pre-set and binding limits will be the best weapon we have in effectively curbing gambling harm.
Getting this policy right and ensuring it is implemented quickly and effectively has profound implications not only for the ACT but for the whole of Australia.
The ACT Labor Party recently pledged, that if elected, it would reduce to 1000 the number of machines in ACT clubs by 2045, to fast-track the implementation of a cashless framework, strengthen self-exclusion and ban ATMs and EFTPOS withdrawals in clubs.
The Alliance believes that there is a lot to like about what Labor is proposing for the ACT, but the plan does have some holes in it. Not least of which is the reduction of the number of machines is a long way off. But perhaps the biggest knock against the ALP blueprint is the absence of a centralised monitoring system.
You can read the full article written by Martin Thomas, Alliance for Gambling Reform Interim CEO on the AGR website here.
Gambling industry now targeting and grooming children

Our kids are being deliberately targeted and groomed by the gambling industry.
A new pilot study released by the Foundation for Alcohol Research and Education revealed children as young as 14 were being targeted by social media ads urging them to download gambling apps on their phones.
Of course, we knew gambling companies targeted our kids through the endless stream of advertising that now saturates our sports coverage, now this latest research gives us just a glimpse of the hidden campaign to entrap our children.
You can read the full article written by Martin Thomas, Alliance for Gambling Reform Interim CEO on the AGR website here.
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Still no ban on gambling ads!
Research from an Australia Institute poll in 2022 found that 71 per cent of Australians agreed with a ban on gambling ads - that’s six times as many as those who disagreed with a ban. That makes a ban on gambling ads almost as popular as the existing ban on tobacco advertising.
About 85 per cent of 10-year-olds know the logos of these companies that want mobile phones to become the next pokies machines and are using marketing to rewire the brains of children into becoming the next generation of gamblers.
“The current level of gambling advertising is at epidemic levels. All major sporting codes have sold their souls to 'Big Gambling' in this country and have turned their backs on their fans and the greater Australian population who are against these ads," said Mark Kempster, one of the Alliance Voices who has experienced firsthand the harm caused by gambling.
The Alliance is still waiting on the Federal Government to respond to the Murphy Report into online gambling which called for phasing in an outright ban on gambling advertising.
Join our fight to #EndGamblingAds by signing the petition here.
Join us to end gambling harm by making a regular donation of just $10 a month to support our End Gambling Ads Campaign
Councils and supporters

Romsey Hotel
This week, the Victorian Gambling and Casino and Control Commission (VGCCC) released their decision in relation to the application for 50 machines at The Romsey Hotel in Macedon Ranges Shire.
After a lengthy process with the application submitted in September last year, it was finally heard over three and half days in May. Macedon Ranges Shire Council objected to the application, and pointed to community sentiment around bringing gambling into a town which is currently pokies free.
There were also concerns from the community with the local Romsey Football and Netball Club submitting the application to hold the license based on an agreement with publican and Romsey Hotel owner Jim Hogan, who had tried unsuccessfully to establish pokies at the venue in the past.
We are extremely pleased to announce that this application was refused.
Victorian Responsible Gambling Foundation
As of 30 June, the Victorian Responsible Gambling Foundation (VRGF) will be officially dissolved, with staff and functions being distributed across VGCCC, Department of Justice, and the Department of Health.
While this is a major change in how some of their work is delivered, we have been assured that the activities will remain the same, with programs such as Love the Game and Gambling Harm Awareness Week that councils regularly engage with still being supported.
The Victorian Responsible Gambling Foundation Repeal and Advisory Councils Act 2024 was passed on 20 June, and an amendment added in the need for a 12-month review of the changes to ensure that the new model was working as intended.
Bingo is not what it used to be!
Like many gambling products, bingo has changed with technology now allowing players to use digital terminals to play hundreds of games at a time. More games mean bigger jackpots, and bigger jackpots mean more people wanting to play, and so there is the potential for more harm.
The Victorian Government has just opened an inquiry into Bingo in Victoria. The consultation is open until 1 August 2024.
The Alliance will be making a submission and encouraging councils to take this opportunity to understand how bingo changes to bingo have increased the risk of harm to the community.

Share your
Voice
The fastest growing group to experience gambling harm in Australia is young people aged between 18-30. We also know that the predatory gambling industry targets young people and even our kids in grooming them to become the gamblers through the gamification of gambling.
The Alliance is very keen to hear from young people who have experienced gambling harm. We also want to hear from parents whose children have been affected by gambling.
We want to enable people to tell their stories, to highlight what the gambling industry is doing to a generation of young people. We want to see changes in our laws to better protect children and young people.
Yet the Alliance is also concerned to do this in a way that empowers and protects people. To protect people’s identities but to allow them to be heard.
Please join us in protecting our young people and children from gambling harm. If we don’t speak up, we will never see change.
We would love to hear from you about your story.
Please email us at info@agr.org.au if you would like to share your story with us.
Media Releases
28 June 2024
Govt must act now and ban gambling advertising - One-year anniversary of Murphy Report time to act
25 June 2024
Explosion in sports betting puts a generation at risk
18 June 2024
Vic Clubs give 77% of ‘community’ grants to themselves
7 June 2024
Federal Govt must take urgent action after another ‘horrendous’ casino failure
In The News

Two Teachers Making a Difference on Gambling Harm
Gambling Education Australia
9 April 2026
Haydn and Matthew are on the front line in schools, delivering powerful seminars to help young people understand and prevent gambling harm.
As Health Education teachers, they’re passionate about early intervention and equipping students with practical strategies - reflected in feedback showing 80% leave feeling better prepared to protect themselves.
“This is a powerful and much needed conversation. Education like this plays a vital role in helping young people be aware of the predatory nature of gambling. I’d also like to see meaningful reform in this area to reduce the burden placed on them.” said one supporter.
By also engaging parents and sharing their knowledge, their work is building a stronger, informed community ready to push back against harm.
Book a session or find out more.

Limited reform, lasting harm
BBC
2 April 2026
Australia’s recently announced gambling ad reforms are a step forward - but they don’t go far enough to prevent gambling harm.
On BBC World News, The Alliance CEO Martin Thomas made the case clearly: "There shouldn't really be any advertised gambling advertising on television or online. The parliamentary inquiry which looked at this almost three years ago, suggested a full ad ban in the same way that cigarette advertising is banned. It's a legal product like gambling, but we should do everything we can to protect kids and to limit its marketing. And that's the case here. I mean, no one's suggesting in Australia that we should have three cigarette ads every hour, so we shouldn't have three gambling ads every hour."
Despite new limits, gambling ads will still appear frequently - continuing to expose children and normalise harm.

A new NT bill to reform Australia’s de facto online gambling regulator is facing strong criticism
ABC
7 April 2026
Despite overseeing 52 online gambling companies, the regulator has no full-time staff and has faced allegations of conflicts of interest and delayed complaint handling.
The Alliance warns the reform falls short, stating: "the … bill reads not as a serious reform agenda, but as a damage-control exercise - introduced after national scrutiny exposed a regulator that is part-time, under-resourced and structurally unsuited to the role it performs."
Stronger, independent oversight is urgently needed to reduce gambling harm.

Gambling Industry Moves to Influence Gambling Reforms
Responsible Wagering Australia
2 April 2026
The peak body for the gambling industry, Responsible Wagering Australia, is already moving to meet with Coalition and Crossbench politicians—no doubt to push to water down Labor’s proposed gambling reforms (as stated in their media release on 2 April 2026).
This is how it works. As soon as reform is on the table, the industry moves fast to protect its profits.
They represent some of the biggest betting companies in the country: bet365, Betfair, PointsBet, Sportsbet, Picklebet, CrownBet and Unibet—companies with deep pockets and a lot to lose.
And here’s the reality: the reforms already don’t go far enough to protect children and reduce gambling harm.
If the gambling industry succeeds in watering them down further, the harm will only continue.

Partial reform, lasting harm
Perceived Pressure Substack
6 April 2026
Australia’s new gambling reforms are a step forward—but they don’t go far enough to stop lives being ruined.
Mark Kempster, Alliance Voices Advocate, writes: “I was a nervous wreck the morning I gave my evidence… I was shaking the whole time I gave my evidence — recounting how many times gambling companies had targeted me with inducements and advertising, even as I was trying to self-exclude every month.”
Despite giving evidence and hoping for meaningful reform, these partial measures ignore the key recommendations of Peta Murphy’s inquiry. Gambling ads will still appear frequently, inducements remain unchecked, and there is no national regulator—leaving Australians exposed to harm and vulnerable to addiction.

Parents shouldn’t be forced to “opt out” of gambling ads to protect their kids.
The Alliance
2 April 2026
The Alliance for Gambling Reform says the proposed system shifts responsibility onto families, instead of the gambling companies and platforms profiting from these ads.
As Tim Costello puts it: “Not a single parent would opt in to their kids seeing gambling ads.”
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