
Boot gambling ads out of footy
They’re on our TVs, billboards, stadiums and even our players’ jerseys.
Everywhere you turn, gambling ads are everywhere – and they’re targeting both adults and children.
It’s no coincidence either. With flashy colors and catchy jingles, gambling ads are designed to lure and attract children while normalising gambling habits due to their high visibility.
And it’s already working.
Did you
know?

1 in 3
$18 Million
8 out of 10


Aussie kids
gamble
Gambled by teens annually
Kids see gambling ads


Gambling companies aren’t just making ads. They’re engineering products that exploit the way our brains are wired. Watch here to learn more:

Voices for Gambling Reform
A key part of the Alliance’s work is how we work with people who have experienced gambling harm, known as the Voices for Gambling Reform.
Their experiences and stories are central to everything we do and have played a pivotal role in many key legislative changes.
Over the past year, our Voices have campaigned for gambling reform by sharing their stories in the media, speaking to federal and state politicians, as well as providing evidence at government inquiries and hearings.
Over the past 3 years I’ve spoken to many people who have experienced a family member in a very similar situation as my brothers, losing their life savings and living in a delusional world where they believe they “didn’t have a problem with gambling”. Very sadly the only time many family members become aware about the true extent of the problem is when it is too late to be of any assistance.
anonymous
“I underestimated how much helping others would help me. Passing on the support I was lucky enough to receive, seeing people turn their lives around—it’s the best part of this second chance I’ve been given. And believe me, I’m doing everything I can to make the most of it.”
Ed
"It is too late for my family, but it's not too late for other families."
Kate
"We have children who know the odds, but don't actually know who's playing the in game. They speak in odds terms, they speak in multi terms - we're the first generation of Australians, who have to explain to our children what gambling is when they're in primary school."
Mark

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