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72023
Carol Bennett
Chief Executive Officer
Message from the CEO
The Alliance for Gambling Reform has yet again been involved in delivering some major milestones for gambling reform in the last month.
The long anticipated Federal Inquiry Report into online gambling, You win some, you lose more was released by the Chair of the House of Representatives Standing Committee on Social Policy and Legal Affairs, Peta Murphy. The unanimous agreement of the bipartisan committee to all 31 recommendations was a watershed moment in gambling reform.
The report received significant media attention and was headlined by a ban on all forms of gambling advertising to be phased in over 3 years. Other noteworthy recommendations include a ban on inducements, the need for a single federal government minister, a national strategy with national regulation and harm reduction funded by a levy on industry.
The Alliance’s submission and evidence is quoted throughout the report, and we have welcomed its national focus and many of the recommendations which closely reflected our policy positions. We look forward to working with the federal government as it implements the findings.
Rev Tim Costello, Chief Advocate, Carol Bennett, CEO, Rose O'Leary, Advocacy and Policy Lead, Rebecca Paterson, Councils and Supporters Coordinator giving evidence to the Victorian Parliament Public Accounts and Estimates Committee (PAEC) Inquiry.
The Alliance also welcomed the long-awaited announcement of the national self-exclusion scheme, BetStop which will be officially launched on 21 August 2023, allowing anyone to voluntarily block themselves from all 150 legal Australian gambling sites. The new register will prevent gambling companies from contacting excluded people with inducements or other marketing material.
Another important gambling reform ‘moment’ was the announcement by Victorian Premier Daniel Andrews on Sunday 16 July 2023 that Victoria will be introducing sweeping changes including fixed closing hours of any pub or club’s gambling area from 4am to 10am, no more than $100 load up limits at a time and spin rates slowed to 3 seconds. The proposed introduction of a mandatory pre-commitment system is also a major step forward – albeit its effectiveness relates to the inclusion of key features (e.g. loss limits) and implementation timeframes which are yet to be determined.
Victoria is also moving to improve gambling regulation following the release by the Victorian Gambling and Casino Control Commission’s (VGCCC) position statement setting out a harm reduction approach to gambling. There is also a new ‘tip off’ scheme in Victoria; the Public Accounts and Estimates Committee review of the Victorian Auditor General Office report recommendations (which the Alliance provided a submission and evidence to); ongoing active advocacy from many of our leadership councils and those with lived experience, and the Office of Special Manager’s report on progress on the review of Crown.
So much going on in gambling reform – some of our leaders now seem to be getting the memo about the harm gambling is causing for individuals, families and communities. There is still a lot of work for us all to do, and while the pace of change is increasing, real reform to reduce gambling harm cannot come fast enough.
Thanks to all involved at the Alliance and all our supporters – we are making a difference.
Join us to end gambling harm by making a regular donation of just $10 a month to support our End Gambling Ads Campaign
Federal Inquiry “You win some, you lose more”
This month saw the release of the landmark Federal Inquiry Report into online gambling: You win some, you lose more.
This report highlights the extent of harm related to online gambling and shifting public attitudes as well as recognition from those from all political persuasions that more needs to be done to protect the community from gambling harm.
Many of the recommendations closely reflect those in the Alliance’s submission. We welcome this outcome and will advocate for the Federal Government to adopt all recommendations and take a public health approach to any action to address the findings from this inquiry.
To find out more you can read the full report here: You win some, you lose more – Parliament of Australia.
Our media release: here.
Our response to specific recommendations here: You win some, you lose more – online gambling and its impacts on those experiencing gambling harm. The Alliance’s response to the recommendations.
The Alliance also provided a submission to the inquiry. You can read our submission here. Our Voices for Gambling Reform provided a separate submission you can find here.
Want to take action?
Following the recommendations from the online gambling inquiry we're urging people to contact their local federal MP to commit to all of the recommendations immediately!
Will you send an email to your MP? We've made it super easy on our website below:
From left to right: Anna Bardsley, Voices for Gambling Reform Coordinator, Premier Daniel Andrews, Alliance lived experience advocate and Carolyn Crawford Minister Melissa Horne. Credit: Supplied/Victorian Government
Significant and meaningful reforms
in Victoria
We applaud the Victorian government for its unexpected poker machine reforms announced by Premier Andrews and Minister Horne on Sunday 16 July 2023.
The reforms include fixed closing hours of any pub or club’s gambling area from 4am to 10am, no more than $100 loaded up at a time, and spin rates slowed to 3 seconds.
The Alliance understands that Victoria also plans to introduce a mandatory pre-commitment system with set loss limits following stakeholder consultation. We are particularly excited about this, but the details including the timing will be critical to determine how effective this is at reducing harm in Victoria.
Other reforms include changes to education, training and counselling services. The Victorian Responsible Gambling Foundation will be disbanded in this new arrangement.
Premier Daniel Andrews, Minister Melissa Horne and Alliance lived experience advocate, Carolyn Crawford (centre) at the launch of the reforms. Credit: Supplied/Victorian Government
Alliance lived experience advocate, Carolyn Crawford, spoke at the launch providing moving testimony about the impact these new reforms will have. You can read her powerful story here.
To find out more about the raft of reforms, see our media release.
Alliance lived experience advocate, Carolyn Crawford congratulates Premier Daniel Andrews
From left to right: Ann Bardsley, Voices for Gambling Reform Coordinator, Premier Daniel Andrews, Alliance lived experience advocate, Carolyn Crawford and Minister Melissa Horne a Credit: Supplied/Victorian Government
BetStop
The Alliance was delighted to see the Federal Government announce the launch of the long overdue BetStop – the national self-exclusion register.
BetStop will allow anyone to voluntarily block themselves from all 150 legal Australian gambling sites with just one form to fill in.
It will also ban any online gambling companies from contacting excluded people with inducements or other marketing material.
Self-exclusion can be for periods ranging from 3 months to indefinite exclusion.
It will be launched on 21 August 2023 and the Alliance encourages anyone who wishes to voluntarily self-exclude to sign up. Of course, we also welcome any and all feedback on the implementation of the scheme.
You can find out more and pre-sign up for BetStop here.
You can read our Media Release here.
Ministers Rishworth and Rowland’s media release is available in full here.
Help us to
End Gambling Ads
With significant changes on the horizon following the online gambling inquiry recommendations and the Victorian announcement, we need your support to expand our work now more than ever and to help us continue and grow this critical work.
Direct debit donations are also graciously accepted.
The Alliance for Gambling Reform Inc as a registered public health charity with DGR Status.
Donations are tax deductible.
As always, thank you for supporting our work to make Australia a safer and fairer nation.
If you wish to make a donation via bank transfer
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NSW ‘independent panel’ announced
In contrast to the developments in Victoria, the NSW government announced an ‘independent panel’ to oversee the proposed trial of its cashless gambling card on 500 NSW machines.
The 16-member panel includes four industry delegates and, at the time of its launch, nobody with lived experience of gambling harm.
Led by former NSW Liquor, Gaming and Racing Commissioner Michael Foggo, former Labor senator Ursula Stephens and the former deputy leader of the NSW Nationals Niall Blair, the new panel was promoted as ‘independent’ with representatives from industry, law enforcement, academia, gambling and health.
The panel has until November 2024 to report, something the Alliance has been highly critical of. Chief Advocate Tim Costello called on the NSW Premier to step up to the challenge of introducing a cashless gambling card, just as Premier Andrews has done in Victoria. He noted the potential for NSW to become the ‘hub’ of crime and money laundering if the NSW government lags behind its state counterparts. CEO Carol Bennett called it a ‘missed opportunity’ while Bel Downes (Alliance Voices for Gambling Reform) said a trial was better than no trial but that ‘we need to do this now, we need to implement a mandatory cashless card for these poker machines’.
This announcement has confirmed a ‘go-slow’ approach that kicks the can down the road – no doubt something the gambling industry is comfortable with. In a state with among the highest gambling losses in the world, NSW can hardly afford this delay.
Alliance for Gambling Reform CEO, Carol Bennett (centre), Rose O'Leary, Advocacy and Policy Lead and Rev Tim Costello, Chief Advocate giving evidence at the Victorian Parliament Public Accounts and Estimates Committee (PAEC) Inquiry
Victorian Parliament Public Accounts and Estimates Committee (PAEC) Inquiry
The Alliance has made a submission with 16 recommendations to this inquiry. The bi-partisan committee is reviewing the progress of audits by the Victorian Auditor General’s Office (VAGO) into both the Victorian Gambling and Casino Control Commission (VGCCC) and Victorian Responsible Gambling Foundation (VRGF).
VAGO had recommended a number of measures to improve the effectiveness of these organisations and how they reduce harm from gambling.
Carol Bennett, Rev Tim Costello and Rose O’Leary provided evidence in person at the hearing on 25 July 2023.
The Victorian regulator announces
position on gambling harm
On 21 June 2023, the VGCCC released a position statement on harm minimisation.
The Alliance was joined by representatives from across the community sector as Deputy Commissioner Ron Ben-David and Deputy CEO Scott May sent a shot across the bow of industry noting its duty to care for customers and the community. The statement outlines key principles:
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Our harm minimisation objective guides all our regulatory decisions, actions and expectations.
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Gambling causes harm.
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Recovery from harm does not alter the causal role played by gambling.
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Harm is preventable.
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Gambling markets gravitate toward harmful offerings.
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Gambling regulation seeks to prevent harm.
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Gambling providers have a duty to care for their customers and their communities.
The full statement can be found here.
Victoria now has a
tip off line
Have you ever seen something about a gambling venue, a gambling ad, on a wagering site or anything else to do with gambling that doesn’t look right?
Now you can make an anonymous tip to the Regulator so they can be aware of potential issues. You won’t know how they follow it up, but your tip could lead to an investigation, prosecution and fine. There is no change to the existing complaint process. You can make a detailed complaint which will receive a reply from the Commission if you are happy to include your name.
If it doesn’t seem right, it quite possibly isn’t – please take a couple of minutes and send through your tip.
Submit a tip-off | Victorian Gambling and Casino Control Commission
Update on Crown Melbourne
The Office of Special Manager (OSM) is reviewing the suitability of Crown Melbourne to hold a license to operate and has just released its 6-monthly report.
This extensive review covers a range of stakeholder meetings, monitoring Crown’s compliance, governance and complaints handling, as well as a plethora of reforms Crown must undergo.
These reforms include requiring customers to use casino-issued cards, verify their identity to gamble and participate in a mandatory pre-commitment scheme, which must be in place for all electronic gaming machines by the end of 2023; restricting the use of cash, and extending the requirement for customers to use casino-issued cards and verify their identity to gamble for all other games at the casino by December 2025.
The report also focuses on the ongoing assessment of the effectiveness of the projects and activities Crown is undertaking in response to the findings and recommendations of the Finkelstein Royal Commission in relation to cultural change, governance, risk management and compliance, responsible service of gambling, and preventing financial crime.
The Alliance regularly liaises with OSM and we eagerly await its findings to be forwarded to the VGCCC in January 2024.
You can read the full report here.
The Federal Court also agreed upon the $450 million penalty for Crown’s “egregious” breaches of anti-money laundering laws. Read more here.
Voices for Gambling Reform
Predatory industries bombard families with ads during State of Origin
The Alliance has joined public health groups, the Foundation for Alcohol Research and Education (FARE), Food for Health Alliance and the Royal Australian College of General Practitioners in calling for an end to harmful marketing in sport as a new analysis shows a quarter of sponsorships of the 2023 State of Origin are by companies that profit from alcohol, gambling and unhealthy foods.
The analysis by FARE found 16 harmful product sponsorships of the NSW and Queensland State of Origin Teams and the Series, including seven alcohol company sponsorships, seven unhealthy food and two gambling company sponsorships;
25 percent of all sponsors.
Read our joint media release here.
With all the media attention being given to gambling recently, there have been a lot of opportunities for our lived experience Voices to speak out about what happened to them and what they think needs to change.
No one is more passionate about the need for change than those who have been harmed by the predatory practices of the gambling industry and the inaction of governments to safeguard users for so many years. We can't change our past, but we want to change the present and the future for others.
Some of the lived experience advocates who work within the Voices for Gambling Reform program are able to speak publicly, be seen on TV and then there are others who cannot or do not want to. It is important that those who do not wish to be very public are still heard.
A big shout out to those who share their stories with us including 'Anonymous’ who recently wrote a powerful opinion piece in the Guardian arguing for reform.
Local Government leads the way
Victorian Councils must be applauded for their advocacy to the Victorian Government this year on mandatory cashless gambling. There is no doubt that this put the discussion at the forefront of the Victorian government’s agenda, culminating in the landmark reforms announced on 16 July 2023.
Thank you to all of those councillors who champion gambling reform for their community and the council officers who make sure gambling advocacy continues to be a priority. The partnerships and coordination between councils representing their communities and the Alliance over many years has driven this change in Victoria.
We have seen reactions in the media from a number of councils, a selection of which you can read below.
And there’s a marvellous piece by long time gambling reform campaigner and Manningham Councillor Stephen Mayne, which goes into a bit more detail than many other articles on the announcement.
It was great to meet some Councillors and officers face to face, and many others who attended online at our workshop with Financial Counselling Australia’s Lauren Levin, who is back from her Churchill Fellowship tour of 8 European countries where she studied the differences in gambling regulation contributing to Australia’s high losses.
What’s the difference, you may ask? Lauren points to one key thing... political will!
Also great to see City of Dandenong making the decision to limit advertising on Council sports grounds, and City of Monash Councillor Stuart James talking about their public health approach to gambling policy which bans advertising by clubs and groups receiving council funding or using council land. Both are approaches that many councils are considering as they review their own gambling policies in the coming months.
Media Releases
16 July 2023
Vic poker machine reforms applauded “significant and meaningful” - Changes now put spotlight on NSW to do more to reduce gambling harm
12 July 2023
Alcohol, gambling and unhealthy food companies bombard families with ads during State of Origin
9 July 2023
BetStop Self Exclusion scheme will reduce gambling harm – Long overdue but will protect people from a predatory industry
28 June
Political leaders must support blanket ban on gambling advertising - ‘Watershed’ committee recommendations must get bipartisan backing
Opinion Pieces
The easy, popular measure that could cut households costs missing from the budget
The Canberra Times
Martin Thomas, CEO for the Alliance for Gambling Reform
27 Mar 2025
Yet there is a major cost-of-living initiative that is low cost, non-inflationary and would tackle an issue that is a bigger drain on the household budget than power bills.
But it is not in the budget and most likely it won't be in the opposition's budget reply speech either.
Lessons from NSW's transport gambling ad ban
Martin Thomas, CEO for the Alliance for Gambling Reform
6 Feb 2025
As Parliament returns to Canberra this week, NSW's recent decision to remove gambling advertisements from public transport offers an important lesson in what meaningful reform looks like. It's a reminder that change happens not through rhetoric alone but through decisive action backed by a clear purpose.
In The News
Mandatory pre-commitment carded play cuts harm — why delay statewide reform?
ABC News
27 March 2025
Crown’s mandatory carded play is working — helping reduce gambling harm and money laundering. But reform must go further. As Tim Costello says, “It’s an absolute vote winner. Every survey shows that Victorians are sick of the damage from pokies. Victoria and Jacinta need to lead and they will win.”
It’s time for statewide mandatory pre-commitment — no more delays, no more excuses. Let’s level the playing field and protect our communities.
Three in four Australians support a total ban on gambling advertising
The Alliance
24 March 2025
Support for banning gambling advertising is widespread, according to new polling from The Australia Institute:
🎯 Three in four Australians (76%) support a total ban on gambling ads phased in over three years. This is an increase on the 72% reported in a similar poll conducted by Redbridge late in 2024.
📱 Four in five (81%) Australians support banning gambling ads on social media and online.
📺 Nearly nine in ten (87%) support banning gambling ads during prime time TV hours for family and children.
⚽ More than three quarters (79%) support banning gambling ads in sporting stadiums and on players’ uniforms.
📉 More than three quarters (78%) agree that Australian government policies should aim to reduce the amount people spend on gambling.
🧒 Four in five Australians (80%) agree that children are exposed to too many gambling ads.
Sports Gambling Soars Among Young Aussie Men
ABC
22 March 2025
New research from Melbourne Uni reveals a 57% increase in Australian men gambling on sport over the past seven years—jumping to over 60% for younger men.
https://findanexpert.unimelb.edu.au/news/100919-the-rate-of-sports-betting-has-surged-more-than-57-%E2%80%93-and-younger-people-are-betting-more
Alliance CEO Martin Thomas warns: "The spiralling rates at which young people are gambling is a horrendous concern."
With Australians losing $32 billion a year to gambling, the government must act on the 31 recommendations from last year’s parliamentary inquiry. The fastest-growing form of gambling is online sports gambling—and young men are paying the price.
Political Silence as Gambling Harm Grows
ABC News
25 March 2025
Nearly two years since the Murphy Inquiry, not one of its 31 gambling reform recommendations has been implemented — despite urgent calls for change.
This week, as Victoria debates mandatory precommitment cards, federal leaders remain silent. Tim Costello, Chief Advocate for The Alliance, says: "Both Prime Minister Albanese and Peter Dutton have been captured by the gambling industry."
Communities are suffering. Families are hurting. And still, gambling profits come before people.
Victoria Must Fast-Track Poker Machine Reforms
ABC
23 March 2025
Victorians lost a staggering $4 billion on poker machines in 2023-24. Now, the government is set to trial mandatory precommitment cards at 40 venues—but delays are costing lives.
Tim Costello is urging Premier Jacinta Allan to act now: "Enough harm, suicides, domestic violence and damage. Our courts are clogged with crime. Stand up for Victorians, pass this cashless card" he said.
Crown Casino was forced to introduce precommitment after a royal commission exposed its failures. Data on Crown’s pokies is not available publicly, but government insiders say that punter losses at the casino have dropped as a result of the scheme. If it works there, why wait to implement it everywhere?
Gambling Losses Cost More Than Power Bills—Govt Must Act
Community Directors
21 March 2025
A new report by The Alliance and Wesley Mission reveals Australians lose $31.5 billion to gambling every year—more than the federal government spends on aged care. That’s a bigger hit to household budgets than electricity and gas bills combined.
Alliance CEO Martin Thomas warns, “For every person who gambles, six other people are affected.” With families already struggling, gambling losses are worsening the cost-of-living crisis. Yet, despite overwhelming public support, the government has stalled on gambling reform, bowing to lobbying pressure from major sporting codes.
Banning gambling ads is a simple, non-inflationary solution that would bring real relief. It’s time for political leaders to act in the public’s interest—not the gambling industry’s.
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